Conviu

Conviu has a tool up its sleeve for all bidding strategies that is, cost-per-click (CPC) pricing in product comparators that may occur to you. And you don't have to choose - you can apply a different approach to each part of your e-shop's range.

You can set bidding by:

• desired positions (position targeting)
• price difference compared to the competition
• percentage of cost of turnover (PNO)
• margins
• stock availability
• products in action
• categories, manufacturers, brands
• competition prices
• top products

jestli and if you find it too much, don't worry, we are preparing another one!

Thanks to the connection to the API Heuréky.cz and Zboží.cz, automatic cost-per-click optimization for individual products can run up to 12 times a day, day and night, 7 days a week. Of course, you can also set a maximum cost-per-click and automatically turn off failed items.

Conviu is a powerful tool ne and not everyone dares to do it alone. A poorly set bidding strategy can be expensive. That's why we offer a helping hand, training or external bidding management or… ARTIFICIAL INTELLIGENCE.

Just switch to smart bidding mode and run a smart algorithm that evaluates more aspects in a single second than the human mind can absorb in an hour. The algorithm determines which products are to be bidded and in which positions, based on historical data and current parameters.

It will then evaluate its efforts using the Return on Ad Spend (ROAS) indicator or optimize according to < strong> Percentage of Cost of Sales (PNO) .