More about Biano
Biano is a Czech start-up that plans to triple this year in 2020. Czech e-commerce customers are trying to learn more about shopping online and furniture. It is a marketplace gathering hundreds of e-shops with decorations and furniture. It has been operating on the market since 2015 as part of the Miton investment group. Exclusively brings goods comparison in the Home and Decor category. Its huge advantage is the ability to search for products also based on images. At Biano, clients are able to find similar furniture and easily compare the offer of many e-shops based on price and other parameters.
Biano wants to simplify online shopping even with such a specific assortment as furniture. According to the CEO, Michael Zelinka, the furniture segment is far behind in digitization. But that is changing thanks to Biano. You can read more information directly in the interview with Zelinka here.
Biano pixel also helps e-shops reach customers who have already purchased or visited the e-shop at least once. It is one of the most effective remarketing tools, saving customers time when searching for products and improving the performance of campaigns for e-shops. Implementation and use is free within the Biano services, therefore the same CPC price list applies.
How does it work?
Instructions for obtaining a Biano pixel from your user account can be found here.