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A quality glossary helps customers to better and more thoroughly explain the technical terms you use on your e-shop. In this way, it increases the customer's knowledge of the industry. As a result, this translates into a better orientation on the e-shop, increases the likelihood that they will make the right choice on their own without your support and also reduces the frequency of returns.
It also usually includes keywords, which are very important in building good SEO. This saves you significantly on PPC advertising costs.