Traffic refers to the English term for traffic. In the Internet environment, however, it is not about traffic on a busy street, but about website traffic.

What is traffic

Traffic simply indicates web traffic. Of course, it is in the interest of every website operator to ensure the highest possible website traffic. The source of traffic can be organic search optimized through SEO or Internet advertising, most often PPC. For known pages, a significant source of traffic is the direct entry, when the user knows the address.

The marketing specialist further evaluates the data obtained on traffic. Analytical tools make it possible to find out demographic data about users, including approximate age, residence or gender. Furthermore, what devices they come to the website from or how long they spend on the website. The data obtained in this way are then useful for further optimization of the website and advertising campaigns.