Have you ever searched for something on Google or the List? Probably yes, which means that you already know the SERP relatively intimately.

What is SERP

SERP (Search engine results page) is a page displayed by an Internet search engine based on its query. This page includes search results, but also content displayed as advertisements, product comparison results, a map or, for example, a result from the catalog of companies.

The trend is obvious. Organic search results are appearing less and less here. Search engines, on the other hand, serve users a greater share of paid content and other results than in the past. As the space for organic search dwindles, companies need to put more effort into search engine optimization, or SEO, that is part of search engine marketing (SEM). The fight for the top positions in the search is challenging.

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