What is PageRank?

One of the basic building blocks of SEO optimization. It is a Google search engine that evaluates the importance of sites. The name PageRank has two meanings. On the one hand, we can translate it as a page rating, but at the same time it also refers to one of its creators and Google's co-founder Larry Page.

How does PageRank work?

Lovers of mathematics can read about the detailed principle of operation of PageRank, including formulas, on Wikipedia. It is enough for the average person to know that PageRank assesses the value of a page, on the basis of which it tries to determine its importance in order to be able to display relevant results. PageRank works much like the citation tracking tools used by researchers and academics.

PageRank is quite a historical tool. The founders of Google designed it as early as 1997. According to the available information, however, Google still uses this proven method of site evaluation for years, unlike in the past it is no longer public. However, it is still one of the hundreds of tools and metrics that Google rates today. But the truth is that the importance of PageRank is declining in today's machine learning and artificial intelligence. Today, for example, there is also RankBrain, which looks at the website much more comprehensively.