All events that occur on the Web Part (except for orders) are recorded in the Message module. You have an opportunity to respond to these events. E.g. you can write off the post in the discussion, answer the request from the inquiry form, set the customer in the profile pricelist after registering, etc.
If you prefer to address mail in your email client (Gmail, Outlook, etc.), you can forward copies of all of these received messages to you.
For each message, the Administrator has the option of marking the message as being done. It also gets information from which page the message was sent and who sent it (link to a contact or customer profile). The data contained in each message or event modifies or complements a customer profile in the database.
Automatically adds to the end of the text box to all sent messages from the administration. Each user can set it in their user account.