In the world of marketing or e-commerce, we often come across the term landing page. What is it all about?

What is a Landing Page

A landing page is a website to which visitors are directed. is especially important for measuring conversions. The Landing Page has a unique link, and if a visitor completes a conversion here, turning it into a customer, the site operator has an overview of these processes.

Landing Page may be different for different purposes. In some cases it will be the Homepage and in other cases it will be other specific subpages. But the truth is that in most cases, a landing page other than the main site is a more suitable choice. Usually, we want the user to perform a specific action. He bought, registered or maybe contributed a financial contribution. For example, in a campaign focused on the sale of washing machines in an e-shop called elektrodomu.cz, the impact page may become elektrodomu.cz/pracky. However, we must also provide the site with the necessary parameters for measuring traffic, so it is then possible to measure the conversions made within the campaign.