E-commerce is an extremely broad concept. It includes trading on the Internet. Thanks to the steady growth, e-commerce is becoming attractive to an increasing number of entrepreneurs.
What is e-commerce?
As we have already said, e-commerce is the collective name for business activities carried out on the Internet. For this purpose, we divide e-commerce into B2B (wholesale) and B2C (retail). In other words, it is a focus on companies or end customers. E-commerce includes not only e-shops, but also other internet services, such as payments.
The largest e-commerce entity in the Czech Republic is Alza, the second is the virtual department store Mall.cz. Amazon is an unshakable number one worldwide.
At present, marketers who have so far only operated offline are increasingly trying to penetrate e-commerce. Increasingly, we encounter the practice of stone chain stores launching their own e-shops. Such a system is called Brick and Click.
E-commerce is nothing new. In recent years, however, a new subset called m-Commerce has emerged from it. It is a response to the growing popularity of shopping and paying through mobile devices. The share of m-Commerce in the overall e-commerce market is constantly growing. That's why marketers need to focus on responsive design, for example.