While Black Friday traditionally marks a shopping spree full of discounts starting after American Thanksgiving, Cyber Monday comes next Monday. The term first appeared in 2005 and is therefore much younger than the more popular Black Friday. While the goal of Black Friday is to attract customers for discounts to brick-and-mortar stores, cyber monday focuses purely on online retailers.

What is Cyber Monday

This marketing event is not very widespread in our region yet. It is represented by the already mentioned Black Friday, which is strongly promoted mainly by online merchants. In the United States, however, customers spent more than $ 10 billion on online stores during the Cyber Monday in 2020.